The scope of corporate branding is much broader than standard product or service branding due to wider overall business goals but it should be noted that corporate branding will run in parallel with the product and service brand strategy.
Corporate branding is not limited to a specific mark or name but can incorporate multiple touch points. These touch points include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand.
With this in min, it is important that this is well planned and thought out and that your marketing and services reflect everything that the corporate brand stands for. A cross channel marketing strategy becomes critical to this and we can help you with any marketing planning.