Kent Food Trails is an initiative launched by Produced in Kent to promote Kent’s heritage produce. Oak Creative were thrilled to win this business and to be involved in such a brilliant scheme to promote our county’s food specialities.
The brief was to redesign the Kent Food Trails brand identity and create a suite of leaflets. Jasper is our Art Director at Oak, he led the project and says: ‘Produced in Kent have their own strong brand identity, which gave us a head start to imagine how the new Kent Food Trails might look. We gave each Food Trail leaflet a strong colour variant, but kept the layout familiar throughout each leaflet.’
The trails offer a glimpse into the history, traditions and countryside which shapes the Kent County. Oak Creative work with many of Kent’s finest food and drinks producers, so we had a good grounding on what this project required.
The Kent Food Trails brand has gone from strength to strength and now has a huge presence on social media. The hashtags #ProducedinKent and #KentFoodTrails are used by those exploring the counties food and drink producers.
For more information about Kent Food Trails visit kentfoodtrails.co.uk