The Hythe Imperial Hotel (HIH) is a landmark of Hythe’s coastline. It’s a majestic building with a sense of vintage, seaside grandeur. When the hotel approached us to redesign their weddings brochure, we couldn’t wait to create something classic and striking to reflect the hotel’s splendour.
After an initial meeting with the hotel, we understood the brochure was to be used as a sales tool during wedding consultations at the hotel, and at various wedding fair events through the year. It’s imperative to us as designers to understand the context of where a brochure will be used, to ensure it is designed with those audiences in mind.
Following from this, we established that the wedding brochure needed to set the scene of what your wedding at the HIH would be like. When couples first look at the wedding brochure together, they want to dream of their special day and imagine of all the possibilities that could be! Fortunately the hotel had a selection of fantastic photography we could choose from – we just had to select the images which best depict the grandeur of HIH.
Taking these points into consideration, we decided an image heavy brochure with top line information would be the way to go. All nitty-gritty details can be discussed in person when a couple views the venue, which is when a formal quote would be given. With this in mind, we created a handy pocket at the back of the brochure for specific items such as menus, package prices and so on.
For the design itself we played with various layouts of images and how to present the copy, considered options for boarders, page numbers and finishing design features. Here’s how the final design looks:
A few years ago Ewen from the Oak team hand drew the Hythe Imperial Hotel logo, which they still use today! The logo is the outline of the hotel building complete with the name lettering across the terrace, just like it is in real life. This has been elegantly foiled onto the brochure front cover for a sophisticated and timeless introduction to the hotel: