Holiday Extras asked us to create an animation to use in a gameshow for their Agent Achievement Awards on the 13th July 2016.
Twelve agents would battle it out for the grand prize of walking away with a brand new Mini. The gameshow theme was “The Price is Right”, based on the Bruce Forsyth classic and featuring the famous “cuddly toy” (*AUDIENCE CHEERS*).
We created a 90 second animation of holiday-themed products which the contestants had to guess the total price of, with the two closest guesses qualifying for the final round: Guessing how many people you could fit into the Mini!
The logo for the game was based on the Holiday Extras’ tag logo and brand colours, with all other illustrated elements derived from the extensive history of graphics we’ve been producing for the company recently. James Lewis, Head of Online Partnerships at Holiday Extras, was the host for the evening, so we made sure we had the classic Brucie-style silhouette figure of him at the start of the animation. You can watch the animation above, see elements of the design and photos of the evening below, and see more of the work we do for Holiday Extras here.